One of my mentees recently asked me what I thought to be the single most important step in my property development process.
I suspect my response, , wasn’t the flashy sound bite he was looking for, but I still stand by my answer one hundred percent.
I went on to explain that the number one reason why property development projects fail is because of inadequate planning.
And just as I did for him, in this article I will share with you an overview of the reasons why effective planning should be the basis for your property development project, introduce the concept of a Property Development Feasibility Study and explain how a documented plan will help you fast-track various aspects of your project.
Developing property is extremely different to run-of-the-mill buy-and-hold property investment strategies. The stakes are much greater, the projects are much more complex and timeframes are much more volatile.
I don’t say this to try to scare you, but rather to stress that the margin for error when developing property is much, much greater and that those that do their homework and careful planning will ultimately come out in front. As Sun Tzu famously put it in The Art Of War: “The battle is won before it's ever fought.”
Regardless of whether this is your first property development project or your hundredth, the key to success is careful planning. And for most developers, planning begins with a Property Development Assessment And Feasibility Study.
You wouldn’t start a business without a business plan, right?
How would you know what legal requirements you need to fulfil? How would you tell if your pricing and sales forecasts are adequate? How would you know what advertising campaigns to run and when?
The same applies to property development.
A Property Development Appraisal or assessment is like a business plan. It helps you deconstruct complex projects and execute them in a manageable and timely manner – with as few surprises as possible.
Your plan will help you reduce risks, forecast the investment required, manage timelines, get legal and regulatory approvals and prevent bottlenecks.
Just as a property development business plan plays a crucial role in getting various stakeholders ‘on-board’ with a business vision, so too will your Property Development Appraisal And Feasibility Study. From bankers to builders and beyond – their understanding and support for your project will prove invaluable.
Preparing a comprehensive study takes a considerable amount of time and effort, but once completed, serves as a project guide, not only for the developer but also for the development team.
In preparing the property development feasibility study you will gain the following benefits:
The goal of every property developer is to achieve the maximum potential or highest best possible use for the development. In other words, realizing the best possible profit they can extract from a development site.
In order to make sure that the development project provides a certain level of profit, a financial feasibility study is undertaken during the initial due diligence phase. The sole purpose of this study is to determine the numbers and to evaluate a return from the development.
It looks into cash flow (the amount of money left after all expenses and costs have been paid) and equity (developer’s money left remaining after paying interests and borrowings).
Usually, a preliminary property development feasibility study is done on a ‘per lot / per unit’ basis whereby the profits and expenses are bifurcated on an individual property basis.
For example, when deciding to purchase the site for a ten-townhouse development for $2 million, $200,000 will be thought of as the price paid for land content for each townhouse.
Let’s look at various property development costs that must be accounted for and allowed for when undertaking a financial feasibility.
This includes all costs associated with acquiring the development property/site. For instance, Land value, stamp duty, legals (for example lawyers fees/conveyancing fees), rates and tax adjustments.
Can come in two parts, for example, you may want to settle for the development site first and you, later on, you may decide to develop the site. In this scenario, you can get a retail loan first to settle for the land. Once you are ready with your development approval or planning permit, you can then get a construction loan.
Other fees that become part of finance costs include application fees (usually 1% of the loan amount (different banks charge different application fees and they can be negotiated), establishment fees, bank valuations, and legals. Some brokers may charge a raising fee for arranging the loan. All ongoing interest charges starting from the first bank drawdown are also part of finance costs.
These fees must include all fees charged by consultants and professionals. Not all consultants and professionals are used on every project. Professional fees vary depending upon the size of the project.
Some of the professionals required for property development are architects, building designer, civil engineer, Hydraulics Engineer, Structural engineer.
Councils charge for a lot of things. To start with there are two main application fees for residential property development – Development Approval or planning submission fees and building permit fees.
Depending upon what you are developing there could be fees for land subdivision, strata title, and rezoning. Councils also charge a council contribution fee also known as development contribution. These fees basically offset the extra load or new load on council infrastructure.
There is a fee involved when connecting utilities to a development site including water, electricity, drainage, stormwater, telecommunication, and gas.
Are calculated on the basis of the design or the size of the townhouse/dwelling that you are developing. For example, construction costs can be calculated as a per square meter rate or a per square rate (in Victoria) a per square rate is usually the norm (1 square = 9.290304 square meters).
It is important that these figures are REAL when putting together a property development feasibility study, as they can also kill a deal if your figures are off or you can get caught out if you have the wrong fees.
If an estate agent is hired to market and sell a property, their fees have to be taken into account. Normally a sales agent commission ranges between 1%-2.75%. What you do need to know is that by law, these commissions are allowed to be negotiable.
A necessary expense but not always welcomed. In property development, there are always risks involved due to a large number of people being involved. It is important to ensure that all parties involved starting from consultants, your own entity, professionals, builders, and their contractors have insurance to cover the project.
As a property developer, you will be liable for insurance when the buildings are handed over, including public liability and insurances against fire, storms etc.
When you do the accounting for a property development project, you usually file BAS (Business Activity Statement) monthly. This way you can claim your input tax credits monthly and it keeps your cash flow healthy. However, you have to pay the GST on the sales of the developed property or townhouses at the end of the project.
Like all developments, there are always cost overruns or challenges that are faced by developers. This is a percentage of construction costs that a developer allows for, usually ranging between 5-10%. This percentage is to cover costs that you don’t know about.
A classic example could be a delay in obtaining a building permit, which increases holding costs or a tribunal hearing required to deal with objections.
After your development project is complete and your investment properties available for sale or rent, your profit/income is dependent upon your strategy to sell or hold them. These decisions are taken even before you get in the project, however, there's no hard and fast rule, should your financial position change by the time your developed product comes to market.
Should you decide to rent out your developed properties, you would have to ascertain the rent per week your developed property can fetch you.
Is the sum total of cash that you receive after you have sold all your properties. This value is a major component of your income, as this is what you are left with after selling all your development properties. Banks also use this value to calculate a percentage that they can safely lend against the project. The end sale value of the project is ascertained by the bank’s commercial valuation.
Are there any other ways of extracting cash from your development site? Let's look at some cash generation strategies from a development site.
All of the above will be accounted for when calculating income and profits for a development project.
If you’re yet to get started on a project or you’re only at the very early stage of vetting a development opportunity and you don’t have hard figures for everything listed above, don’t worry.
Financial feasibilities are an evolutionary process. It is extremely rare for the initial financial feasibility to exactly mirror the final outcome. There are many variables in property development and to keep the financial feasibility current it needs to be updated every time variable changes.
The most important part is to learn from what the numbers are telling you. As tempting as it may be to reflect your ideal outcomes through your figures, the short-term momentum you’ll gain from doing so will only create long-term pain which could have seriously detrimental financial implications for you and others involved in your project.
Remember, your Property Development Assessment And Feasibility Study is an extremely valuable asset for the lifetime of your development project.
In addition to the obvious concept testing to ensure you’re profitability, this report will boost your own personal confidence and has the potential to open doors for additional finance, approvals, and support from important stakeholders.
1. Validation Feasibility - also know as a back of envelope feasibility. As a property developer, you cannot afford to spend all the money and time to evaluate every project in detail. So to make it easier, most developers use a Validation Feasibility that lets them quickly ascertain financial numbers to see whether the project stacks up or not. This feasibility does not require hours to complete. In fact, with the right tool, it can be completed in under two minutes. If you are looking for a development feasibility application or a property development feasibility template, check out my Smart Feasibility Calculator. It is the most detailed and comprehensive property development feasibility app on the market.
2. Advance Property Development Financial Feasibility - A detailed property development feasibility is usually conducted after getting a green light from your Validation Feasibility. If your Validation Feasibility says this project is financially viable, that's when you conduct an advance property development feasibility with your project timeline, cash flow projections as well as quotes from your property development team. This feasibility also forms your baseline i.e. a financially viable result that you have accepted & used to make your decision to go ahead with the project.
3. Financial project tracking - this feasibility is maintained and benchmarked against your advance feasibility throughout the project. All change orders, monthly cashflows & property investment metrics are constantly compared with your detailed feasibility. You can compare your monthly cash flow projects, costs, project timeline as well as calculate your EVM (Earned Value Management). Check out a list of all my property development courses.
The most important concept to remember when conducting a property development financial feasibility is to make sure that you don’t end up paying more for land.
Understanding Residual Value Of Land is a crucial component when conducting a financial feasibility. Usually, everything remains constant, including professional fees, construction value, permit fees, selling costs etc. The only two variables in a feasibility study are land and end sale value. Just because you have paid more for land, does not mean that you can get more for your developed product.
– Let’s look at a hypothetical scenario. You are considering buying land to develop 4 x 3 Bedroom townhouses. You have determined that they sell for $530,000 in your suburb. However, the vendor is asking for $600,000 for his land. Which pushes the price of land to $150K for each townhouse.
– Now if you do your numbers right, you will notice that in order to allow for all costs and for you to make profit on this deal, you really need to sell these townhouses at $575,000. However, the market does not allow that, as the current sale value sits at $530K for your townhouses.
– In essence, you should be paying only $120K per townhouse for land to make your margins, which justify the end sale value of $530K.
– It’s time to walk away as the asking price of land is too dear.
This a very important concept and it’s the one concept that underpins all property development feasibility studies. Make sure you watch this video below which explains this concept.
Let’s look at this table. What I’m trying to explain you in this table is the fact that if you look carefully, if you look at GRV, you’ll see that it’s 500,000 constant all throughout. Don’t look at the land value, look at construction, it’s all constant all throughout, doesn’t matter where you’re building. Look at consultants, it’s all constant all throughout. If you look at council contribution, in this scenario for example it’s a townhouse development and it’s a full townhouse development for example, and so I put in 4% on land value. In Victoria usually as a thumb rule for council contribution, if you’re putting full townhouses on a block of land, council contribution are approximately 4% of the land value. That’s what I put in over there. See how that changes with respect to the land value.
If you look at marketing, that also stays constant, why? Because the GRV, which is the Gross Realization Value, what this means in layman’s terms is the sale price of the unit that you’re developing. Gross Realization Value is another term for the sale price. If you go down you’ve noticed that everything else stays constant. It does not matter where you’re developing this, but the constant construction, and the total development cost will more or less come to be the same. Everything in the middle from this section down here is actually going to remain constant. What’s going to change is your land value right here. You say, “Why wouldn’t the GRV or the sale price change?” We’re talking about one suburb, and we’re talking about 3-bedroom townhouse, and if the market says that 3-bedroom townhouse in XYZ suburb can only sale for 500,000 dollars, the market doesn’t allow you to sell it for more than that.
However if you go and buy the block of land, and you pay more for the value of the land, see what happens at the bottom. If you’ve got 500,000 and you paid 120,000 for the land, you paid 260,000 for construction, 5,000 for consultants, and then you pay 4,800 for council, you paid GST let’s say 10,000, you paid marketing, 2.5%, miscellaneous and so on. Your total development cost was 432,300 and your total profit was 67,500. Your development margin was 15.66% which is not bad. However, everything being constant, the more you pay for the land, the less your development margin is going to be because there’s no way you can actually … Just because you’ve paid 10,000 dollars more for land, that doesn’t mean you can sell your end product at 10,000 dollars above the market. The market doesn’t allow that, that’s going to be constant. Every time that happens, you lose 2.72% of your profit. As you go on, if you pay 20,000 dollars above the market, you’ve actually lost 5.31% of your development margin and so on and so on.
As you see that if you pay too much for the land, say for example 180,000 you’ve started going into negative here. There’s no viability left in the project at all. Basically a 10,000 increase in land value will cause an average reduction of 2.33%. If you look at the same example from a different angle, let’s look at this portion here, you’ve got GRV at 500,000, but if you pay more for the land, let’s say over here we pay 120,000 but over here I pay 130,000, I’ve got to sell my townhouse, or apartment, or unit at 512,385 to be able to still make the same amount of development margin. Every time I pay more for land, I’ve got to sell it at least at that price.
What this table is telling you is that everything else remains constant. If all is the same and remains constant, anytime you pay more for land, you got to be able to recover that in the end value. If you can’t recover that, what’s going to happen is you’re going to start losing that much from your development margin. Basically your profit will start evaporating every time you start paying more for land. This is a very important concept. Honestly, I actually paid 35,000 dollars just to understand this concept. Lot of people know it, all the different valuers live by it, but a lot of people charge a lot of money to understand this. Today this concept is free for you.
Thanks for watching the video. All links are actually in the description, if you would like to download a free resource, which is the free property blueprint, you can do so from my website by clicking on Free Blueprint, and you should be able to download everything. Make sure you check out propertydevelopmentsystem.com.au and also the links in the description below. I’ll see you next time.
Before I forget, if you haven’t already, make sure you check out my FREE course in property development on YouTube & while you are there, don’t forget to subscribe.
We’ve got financial feasibility. Before I actually go ahead and explain to you what exactly is involved in financial feasibility or I show you an application that I use for financial feasibility … for conducting financial feasibility on property development projects, let me first explain to you a concept. It’s a very important concept, and it’s the underlying basis of all property development feasibility studies. Make sure you watch this next video carefully, and don’t forget to leave your comments. I’ll read all of them. If you’ve got any queries or anything, leave your queries in the comments and I’ll try and answer them. Let’s watch the video.
Let’s say, if you were to do a detailed financial feasibility analysis, what are the different costs that would be included in your financial feasibility? Let’s look at land acquisition cost. You have your purchase price, legal stamp duty, buyers, agents commission. There are other acquisition costs like legal settlement, searches, transfer, discharge of mortgage, mortgage registration fee, pre-purchase inspections, due diligence, bars agents commissions, sorry that’s a repeat, structure setup and responding fee. If somebody else formed a deal for you, you’ll have to pay them responding fee. All these things will become part of your land acquisition costs.
Under finance you’ll have brokerage fee. I’m telling you all of these things because even if you can do a quick two minute fizzle, and understand whether or not a deal stacks up and then move on quickly to another deal and then another deal, you still need to understand what a detailed financial feasibility includes. Under finance you’ll brokerage establishment, evaluation interest fee, basically the interest rate, annual fee, and different kind of admin fees.
All the different drawings and the different professionals will make a feature survey, reestablishment surveys, architectural drawings. Now there is going to be two different fees from the architect, one for the planning stage or the DA stage, and one for the working and drawing stage or the building approval stage. You’ll have civil drawings, electrical drawings, hydraulic joinery landscape, mechanical and structural engineers of lands, where project management, development management, specifications and materials board, plan of subdivision documentation, town planning. If you at this stage do not understand what these are, don’t worry about them, because I cover them in a lot more detail in my Property Development System.
All different kinds of reports would be average reports, asbestos, building surveyors, CHMB, which is the Cultural Heritage Management Plan, very common in Victoria, especially if your block of land is actually close to a water body. I’ll explain that more in another video. We’ve got energy report, environmental audit, soil report, allowance, condition surveyor report, cross plants and estimates, electrical pole relocation. You need to report that. This is more for the builder, but because I’ve got a construction company as well, I’ve quoted in my feasibility so that I can account for it.
Domestic demolition permit, BCC planning application, well this is the Council Planning Application, it shouldn’t be here. Then we’ve got material and finishes board again, fire levy. If you’re in Queensland, you’ll have a QUU order fees. You’ll have building costs, external costs, civil costs, if you’re doing land subdivision. Council contribution charges, would have your service connection fees for electricity, gas and water, telephone, path and contributions, council contribution, like number of buildings divided by land as a percentage. Sewer and water contribution, and PIC number which stands for Plumbing Industry Commission Number in Victoria.
In different land holding costs, you’ll have land tax, council rates, water rates, property management fees, insurance and so on. Selling costs again you’ll have your agent’s commission fees, 3D artist impressions, advertising brochures, websites. If you want to do a branding, legals for contract of sales, owner’s corporation and photography. You might need to take photos of what you’re selling. Under miscellaneous we’ve got building insurance, lawn mowing, account commercial evaluation, bank fees, house removals.
Now why do I have this here? I have this here because you can actually use these things as a checklist, especially when you’re doing your detailed financial feasibility. However, this video is actually not for detailed financial feasibility, but I wanted to show you what’s actually involved in a detailed financial feasibility. Let’s look at a detailed financial feasibility application that I have developed. If you’re part of the Property Development System or you’ve invested in Property Development System, you actually get a two-year license of this software for free. For this video, it’s only to get an understanding of what it actually covers.
It’s got a project planning sheet where you plan your project, and basically you allocate what kind of time period, what kind of expenses will occur. Based on that planning, you actually come in and you start putting in the details. You select their GSC. This side of the application is all about allocating cash flows based on the different periods where those costs will occur. Don’t let this thing scare you, because it is not scary at all. I explain this application in over nine different videos step-by-step, so you can understand it really clearly especially if you invested in Property Development System.
This application actually comes pre-populated with the professional fees. The basic difference between a two-second application, or a two-minute feasibility and a detailed feasibility is that the detailed feasibility will be number one, there will be a lot more detail. It will also include cash flows and all different kinds of financing needs. Then there’s going to be a full cash flow and-
Thanks for watching the video. All links are actually in the description. If you would like to download a free resource, which is a free Property Development blueprint, you can do so from my website by clicking on free blueprint, and you should be able to do everything. I’ll see you next time.
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